Hainan’s wedding tourism to focus on brand development
The Hainan tourism authority recently launched a 2-year promotional campaign for weddings and honeymoons, announcing its slogan ‘Beautiful China, Happy Hainan—Love You Forever’.
To further develop the island’s wedding tourism products and make branding a top priority, the provincial government has created five wedding themed products, including honeymoon tours, wedding photography tours, group weddings and DIY weddings.
Different wedding themed activities will be organized each month to show Hainan’s diverse wedding tourism culture and products to the international market.
To promote Hainan as the premier destination for couples and honeymooners, the provincial government is planning to launch a series of promotional campaigns in Russia, South Korea and Southeast Asian regions this year.
Haikou Mission Hills has partnered with ABC Bridal, the world’s largest professional wedding planner, to set up a wedding training base at the resort with the aim of building Hainan into a wedding paradise.