Hainan becomes Taiwan’s most popular MICE destination
As a tropical beachside tourist city similar to Taiwan, Sanya has been gaining popularity amongst Taiwanese companies and residents for its transparent waters, clean air and charming scenic spots.
This year, 10 large-scale meetings have been confirmed for Hainan. As Hainan’s tourism promotion continues to expand and its international tourism image goes from strength to strength, Hainan will attract more exhibitions and meetings.
Since 2010, Hainan has invited a visiting delegation, made up of travel agents and journalists, from Taiwan to the island each year, and has organized large-scale tourism promotion activities for three consecutive years to improve the island’s already good reputation amongst Taiwanese travellers.
Compared to the traditional visitors who were elder tourists and tended to prefer sightseeing trips, recent years are bringing increasing numbers of younger tourists, most of whom seek luxury relaxation, MICE tour and golf during their time in Hainan.
There are 17 direct flights per week between Hainan and Taiwan. In 2012, Hainan received over 150,000 tourists from Taiwan, double the amount of the same period the year before.