from left to right Wang Zhongjun Feng XiaoGang Dr Ken Chu
Three major players from China’s leisure and entertainment industries came together today to announce a new, ground-breaking film-themed commercial venture – Mission Hills · Huayi Brothers · Feng XiaoGang Movie-Themed Town.

At a press conference in Beijing, the king of the Chinese box office and father of “Chinese New Year Films," Mr. Feng XiaoGang; Chairman and CEO of Mission Hills Group, Dr. Ken Chu; and Chairman & CEO of the Huayi Brothers Media Group Corporation, Mr. Wang Zhongjun launched the ‘ultimate movie destination’ which will be built at Mission Hills’ highly acclaimed resort in Haikou.

This cooperative will see one of the biggest box-office names in China working alongside a pioneer of China’s tourism and leisure industry and one of the leading Chinese film studios.

Mission Hills.Huayi Brothers.Feng XiaoGang Movie-Themed Town is destined to be a major entertainment and commercial district. It will be located on a 1,400 acre site at Mission Hills · Haikou. The complex will feature settings from some of Feng’s famous movies, including "Temperature So 1942” 《温故1942》, "Tangshan Earthquake” 《唐山大地地震》、 "If You are the One”《非诚勿扰》and series of Lunar New Year movies showcasing the historical revolution in Chinese architecture over the last century.

In addition to having its own movie-theme, each district will feature numerous dining, entertainment, shopping, cinema, cafe, bar and hotel facilities. The combination of iconic movie scenes and 24-hour dining and shopping districts will further establish Mission Hills · Haikou as a leading business, entertainment, cultural and leisure destination in China.

Visitors will be able to enjoy a specially edited 40-minute “Lunar New Year Movie Highlights” by Feng in the cinema; purchase merchandise worn by the movie stars; visit the celebrity photo gallery and wax museum; plan a wedding photo shooting at the movie-themed photo studio; stay in Feng’s “If You are the One” boutique hotel; or dine in “A World Without Thieves” train-carriage restaurant.

Additionally the project will see the construction of five or six professional movie studios with supporting filming facilities. With the benefit of its tropical climate, the developers believe Hainan Island can be a major destination for TV and film makers in China and aboard.

The construction of this USD 158 Million project will begin in October 2012 with a Grand Opening scheduled for the 2014 Lunar New Year.

Mission Hills · Haikou has 10 golf courses carved through lava rock fields, Asia’s largest volcanic mineral springs reserve, first-class spa facilities that recently awarded the “Best Luxury Mineral Spring Spa” by World Luxury Spa Awards 2012, together with a world-class luxury resort, premium clubhouse, restaurants and exquisitely-designed residences and commercial facilities.

In addition to this new venture with Huayi Brothers and FengXiaogang, Mission Hills recently announced a number of other projects for its Haikou resort. They include a low-carbon footprint town center established by Mission Hills in partnership with Lan Kwai Fong, featuring lifestyle, shopping, entertainment, dining and cultural elements; and a partnership with Marriott International to build new Ritz-Carlton and Renaissance hotels.

The combination of these developments and staging international golf tournaments including the World Cup of Golf, the World Ladies Championship and the World Celebrity Pro-Am will reaffirm Mission Hills · Haikou’s position as one of the most sought-after leisure and tourist destinations in the world.

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