Hainan Airlines, the exclusive Skytrax 5-star airline in mainland China, has added Greece and Cyprus to the countries where Discover the World Marketing handles its sales and marketing development. Discover already represents this airline in France, Italy and the United Kingdom.
"We selected Discover in Greece and Cyprus because we were already familiar with the company," said Hainan Airlines Marketing Director Hou Wei. "Discover has the expertise in the marine sector as well as maintaining a neutral non-compete position in these new territories, which is what we wanted and needed."
"Discover has been a partner with Hainan Airlines since early 2010, so we are very familiar with their modern aircraft, excellent service reputation and extensive and constantly expanding network based in important Asian markets," said Jenny Adams, CEO of Discover the World Marketing. "We will continue to expand the airline's awareness and increase sales through our extensive network of travel partners with the work done by our fine Discover offices headed by the travel industry's extremely knowledgeable Dino Frantzeskakis and Giovanna Dietl in Greece and Cyprus."
About Discover the World MarketingDiscover the World Marketing has earned a reputation as a leader in global travel distribution and its success in developing a worldwide network of 85 offices in more than 60 countries capable of exceptional representation performance is unmatched. With a portfolio of 71 clients utilizing its sales, marketing and business process outsourcing services, Discover the World Marketing remains a dominant innovator for the travel industry.
About Hainan AirlinesHainan Airlines is the leading company in the air transportation business of HNA Group and was founded and began operations on May 2, 1993. The airline has an extensive network across the People's Republic of China connecting Asia, Europe, America and Africa. It serves more than 500 domestic and international routes, flies to more than 90 destination cities and operates international schedule and charter flights such as Beijing to Berlin, Brussels, Budapest, Zurich, St. Petersburg, Moscow, and Osaka and from Xi'an to Hong Kong and from Urumchi to Astana, from Haikou to Bangkok and from Sanya to Seoul.
SOURCE: marketwatch.com
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