28 travel agencies in Hainan have jointly launched a campaign at Haikou Meilan International Airport to improve the service quality of Hainan’s tourism market after the drama over a nationwide complaint campaign over excessive pricing in Sanya during the Spring Festival holiday.
The latest round of public outcry over Sanya's tourist services started on 29th Jan after a tourist, who calls himself Luo Di, complained on his microblog about the extraordinary high cost of his friend's meal in Sanya. Luo said his friend paid 4,000 yuan ($634) for only three normal dishes in the Fulin Fishing Village Seafood Restaurant.
The 28 travel agencies pledged to provide better and high-quality services to tourists in an effort to restore the damage that the scandal caused to Hainan tourism. They represent the Hainan tourism industry to guard against unscrupulous behavior in the tourist market, including overcharging, "rip-offs" of tourists for some food and transport services among others.
“The improvement of the tourism environment of Hainan needs the efforts by all of us”, said Mr Mai Weiwen, the manager of Hainan Yehui Travel Agency, who initiated the campaign.


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