Organized by the United Nations World Business Organization and hosted by the Organizing Committee of China Events(MICE) Industry Fair, the 8th China Events (MICE) Industry Fair kicked off in Beijing on September 27, 2020.

China Events (MICE) Industry Fair is one of the most influential exhibition platforms in the industry. Over the past 20 years, the fair has accumulated enormous amount of industrial resources that covering meetings, exhibitions, festivals, culture and tourism fairs, training and events.

More than 150 purchasers from MICE associations and conference companies from home were invited to attend this year’s event. Organized by the Sanya Tourism Promotion Board and Sanya Federation of Tourism Associations, a number of local MICE source and service providers from MICE companies, exhibition companies, star-rated hotels, and scenic spots in Sanya including the Tianya Haijiao Scenic Spot, Wuzhizhou Island, Atlantis Sanya, Marriott International, Sanya Visun Ocean Travel Co,; Ltd. were attending the fair to seek business opportunities.

At the Goldenfinger Award Ceremony of China Events Industry, Sanya's four hotels, including Atlantis Sanya, The Ritz-Carlton Sanya, Yalong Bay, JW Marriott Hotel Sanya Dadonghai Bay and Hilton Sanya Yalong Bay Resort & Spa , were awarded as the most influential conference and business hotels.

During the fair, a Sanya tourism promotional campaign was launched to promote the city’s rich tourism resources, and preferential policies for MICE industry and Hainan Free Trade Port.

As a unique tropical coastal city in China, Sanya offers ever growing MICE capacities, first-class facilities, and diversified MICE tourism products. Two new policies — Hainan's 30-day visa-free entry policy for visitors from 59 countries, and upgraded offshore duty-free shopping policy — also inject vitality into Sanya's MICE market and make it a competitive MICE destination on the domestic stage.