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Sanya is planning to set up a tourism promotion bureau to facilitate the structural transformation and upgrade of the region’s tourism sector.

The Sanya Tourism Promotion Bureau will be a legally registered institution created by the Sanya Municipal People’s government. Upon its establishment, the bureau will focus on exploring domestic and overseas tourist markets and promoting international exchange and cooperation, with the aim of enhancing Sanya’s recognition and popularity in tourist source markets.

The major responsibilities of the bureau will include mapping out Sanya’s tourism promotion policies, establishing global marketing promotional channels, organizing tourism and cultural festivals with local characteristics, cooperating with airlines on tourism promotion, and more.

Following the issuance by the Sanya government of the 10 policies in support of the tourism industry, the establishment of the Sanya Tourism Promotion Bureau will be another important measure by the Sanya Municipal Party Committee and the Sanya Municipal People’s Government aimed at keeping economic and social order during the on-going virus prevention-and-control period. The bureau will provide better support for accelerating the recovery of the local tourism market, and facilitating an upgrade of the region’s tourism sector.

According to the plan, the Sanya Tourism Promotion Bureau is working to lure international talents nationwide to the city, striving to develop quality tourism products and carry out international tourism promotional campaigns, making Sanya a pioneer in the project of helping Hainan develop into an international tourism consumption center.