The fish are jumping after a three-and-a-half-month summer fishing ban in the South China Sea gave them the time and environment to reproduce.

On August 16th, 2019, the 2019 JD South China Sea (Sanya) Fishing Festival was held to celebrate the end of the seasonal summer fishing ban at Sanya Yazhou Central Fishing Port.

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The event was jointly hosted by the Sanya Municipal People’s Government and the JD.com, Inc. Guests attending the opening ceremony included Mr. Shang Lin, member of the CPC Sanya Municipal Committee and Director of the Sanya Publicity Department; Mr. He Shigang, Vice Mayor of the Sanya Municipal People’s Government; Mr. Huang Dongsheng, Vice President of JD.com, Inc.; Mr. Wang Jing, Head of the 7Fresh Produce Department at JD’s Retail Division; Mr. Dong Yan, President of JD Intelligent Valley; and government officials from Sanya’s Yazhou District.

Mr. He Shigang, Vice Mayor of the Sanya Municipal People’s Government delivered a speech at the ceremony. He said that Sanya Yazhou Central Fishing Port is an important port integrating a range of functions including fishing, berthing, shipping, and storage. The Sanya Government and JD.com, Inc. will work together to jointly promote the port as an “intelligent fishing port” by utilizing JD’s block chain technology, online trading platforms, and upstream and downstream industrial chain resources.

A strategic cooperation agreement was reached between Mr. He Shigang, Vice Mayor of the Sanya Municipal People’s Government, and Mr. Wang Jing, Head of the 7Fresh Produce Department at JD’s Retail Division. The agreement stated that the two parties will jointly develop business potential in Yazhou District.

 

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Following the ceremony, locally-registered fishing boats started their joint oceangoing fishing operation to the South China Sea from Yazhou Central Fishing Port.

The joint effort will help Yazhou Central Fishing Port develop into a national fishing cargo distribution center and an aquatic products deep processing center for the countries along the Marine Silk Road, as well as enhance the brand competitiveness of Sanya’s aquatic products and accelerate the construction of Sanya Yazhou Fishing Port as an “international fishing port” and a comprehensive sightseeing tourist resort.

An unveiling ceremony for the Sanya Yazhou Central Fishing Port (JD) Trading Information Center was also held onsite.

A series of related events will be held throughout August, intended to promote Hainan’s aquatic products. The events will include the 2019 JD Fish King Auction and a JD’s 7Fresh Hainan aquatic products promotion event on the company’s online platforms.