Hello Kitty Theme Park Resort to open in Sanya in 2024
On July 29th, 2019, Mr. Pan Jiade, President of The Keyestone Group Co., Ltd. and Ms. Tsuji Yuko, CEO Asia of Sanrio Co,. Ltd. inked a deal to jointly develop the Hello Kitty theme park resort in Sanya.
On July 29th, 2019, the signing ceremony between The Keyestone Group Co., Ltd. and Sanrio (Shanghai) International Trade Co., Ltd. for the development of Sanya Hello Kitty Theme Park Resort was held at Grand Hyatt Sanya Haitang Bay Resort and Spa.
Mr. A Dong, Deputy Secretary of the Sanya Municipal Party Committee and Mayor of the Sanya Municipal People’s Government
Mr. Pan Jiade, President of The Keyestone Group Co., Ltd.
Ms. Tsuji Yuko, CEO Asia of Sanrio Co,. Ltd.
Ms. Li Mingxun, General Manager of Sanrio (Shanghai) International Trade Co., Ltd. introduced the company’s various popular characters to the guests.
Guests attending the signing ceremony included Mr. Wang Sheng, Director of the Office of the Foreign Affairs Commission of the CPC Hainan Provincial Committee; Mr. A Dong, Deputy Secretary of the Sanya Municipal Party Committee and Mayor of the Sanya Municipal People’s Government; Mr. Wu Chuan, Deputy Director of the Department of Commerce of Hainan Province; Mr. Chen Tiejun, member of the CPC Sanya Municipal Committee and Executive Vice Mayor of the Sanya Municipal People’s Government; Ms. Yuko Tsuji, CEO Asia of Sanrio Co,. Ltd.; and Mr. Pan Jiade, President of The Keyestone Group Co., Ltd.
The Hello Kitty Theme Park Resort will be located in Haitang Bay, Sanya. The park’s opening is planned for 2024. The two corporations developing the park will combine the theme elements of Hello Kitty and the tropical atmosphere of Hainan to create a world-class integrated tourist resort featuring accommodations, amusement rides, live entertainment, catering, and shopping outlets. The project will enhance the charm of Sanya as an international tourist destination, and it will serve as a new landmark and high-profile brand in Sanya.
Upon its completion, the Hello Kitty Theme Park Resort in Sanya is expected to receive about two million visitors each year. The project aims to enhance the international competitiveness of Sanya’s tourism industry, and to accelerate the construction of Hainan as a pilot International Free Trade Zone (Port) and an international tourism consumption center.
Sanrio was founded by Mr. Shintaro Tsuji in 1960. Sanrio owns the rights to various popular characters, including Hello Kitty, which has millions of fans of all ages worldwide. The company currently owns 25 subsidiaries and two theme parks, with 25 companies and over 1,000 branded shops in 130 countries and regions around the world.
The Keyestone Group Co., Ltd was found in 1970 in Hong Kong. The company is headed by Pan Jiade, son of Hainan-born entrepreneur Pan Zhengzhou. The younger Pan has led the development of several investment projects in Hainan, including the construction of the 435-room Grand Hyatt Sanya Haitang Bay.