On June 28th, 2019, 50 elderly couples from South Korea arrived in Sanya, starting their four-day journey of filial piety culture in Sanya.


The event is the first session of the 2019 Sanya-South Korea Filial Piety Tourism Season. It aims at enhancing recognition of Sanya tourism in South Korea by inviting 100 elderly Korean couples to visit Sanya.


The event was guided by the Sanya Municipal People’s Government and co-hosted by the Sanya Tourism, Culture, Radio, Television and Sports Bureau and Hainan Korea Holiday International Travel Services Co., Ltd.


The Korean tourists will visit major tourist attractions in and around Sanya, including Binglanggu Valley, Nanwan Monkey Island, Sanya Bay, Nantian Hotspring Resort, Dongtian Park and Phoenix Hill. Park Soo Yeon, a popular singer in South Korea, was impressed by Sanya’s good air quality and the warmth and kindness of local people in Hainan.


Filial piety, which is called “hyodo” in Korean, is defined as supporting and serving one’s parents, and is a natural duty of a person. The culture of filial piety is an important cultural heritage handed down from generation to generation in Korea.

Sanya received 25597 tourists from South Korea during the first four months of 2019, a year-on-year increase of 42.17 percent. Hainan Korea Holiday International Travel Services Co., Ltd. plans to intensify flights for the Sanya-to-Seoul air routes and will open new air routes from Sanya to Busan and Kwangju.