Hilton, the world’s first global hotel company and one of the fastest growing in Asia Pacific, recently celebrated its milestone 100th anniversary, in the midst of the most dynamic year in the company’s storied history.

To mark the occasion, the Hilton Sanya Yalong Bay Resort & Spa has joined hundreds of hotels around the world, including throughout Asia Pacific, to extend the Hilton hospitality at its doors by taking “Acts of Hospitality” to the local community.


Over the years, Hilton has developed a set of principles to strengthen its relationships with the team members, guests and local communities. These subsequently materialized into a concrete scheme named Hilton Effect, under which Hilton Sanya Yalong Bay Resort & Spa has planned multiple initiatives in conjunction with the centenary of Hilton.


This special moment was marked by a series of meaningful events at Hilton Sanya Yalong Bay Resort & Spa, which not only enriched the guests’ time at the hotel, but also gave back to the society.


The children and volunteers from Yucai Town were invited to celebrate this occasion together as “Anniversary Experience Officers.”

As part of the Hilton DNA in Hospitality with the acts of hospitality to the local community, the Blue Energy Team of the Hilton Sanya Yalong Bay Resort & Spa handed out 100 glass Hilton bottles of water to taxi drivers. These taxi drivers are the culture ambassadors of the city. They drop-off & pick-up guests daily to & from the hotel.


"100 years ago, our founder, Mr. Conrad Hilton put forwarded the corporate vision “To fill the earth with the light and warmth of hospitality,”  Mr. Andre Gomez, Area General Manager for Hilton – Hainan South. “For a hundred years, the vision has been in the DNA of all Hilton team members around the world. We continue to live and pass on our Hilton Values and providing a positive impact to our guests, our team members and the communities we operate in”.

"Our Blue Energy Committee is the key driver in how we deliver the Hilton Impact. They are responsible in ensuring our service culture, how we live our values, celebrate our great stories, and the continual focus on great experiences for our Guests, TMs & Communities around us. So for the rest of 2019, the Blue Energy Team will contribute at least 100 hours towards the support of environmental protection, work with Human Resources to develop a Career Open Day for the Youth & junior graduates, and to also provide more care for people in our community from the education & health sectors”.  Mr. Andre Gomez added.

Looking Back

Founded in 1919 in the tiny town of Cisco, Texas, Hilton has pioneered the travel industry for decades, introducing room service, air-conditioned lobbies, in-room televisions, airport hotels, the mini-bar, the computerized reservation system, and Connected Room – the first hotel room allowing guests to unlock their doors and control their lights, thermostat and TV with a smartphone app. Hilton properties even invented the brownie and the piña colada.

Hilton now offers 17 distinctive brands across 113 countries and territories, with more than 5,700 properties and continues to grow with a new hotel opening somewhere in the world every day.

Hilton first entered Asia Pacific in 1963, with the opening of Hilton Tokyo, and recently opened its 300th trading hotel, having grown fivefold in the last decade alone.

Looking Ahead

With one of the industry’s fastest-growing pipelines, Hilton plans to expand to more than 20 additional countries by 2020, with more than 2,300 hotels in Hilton’s construction pipeline. In Asia Pacific, the company has more than 500 hotels under development across nine different brands and nearly one in every four hotels under construction in the region carries a Hilton flag.

The company’s legacy of driving innovations that change the hospitality industry will also continue in 2019 and beyond with the ongoing expansion of the first mobile-centric Connected Room.

As Hilton continues to grow, the communities in which it operates are integral to guest experience, from team members to local suppliers and exploration of the destination.  Asia itself is home to 60% of the world’s youth. In recognition that many underprivileged youth may not have the right opportunities, the Hilton Effect Foundation will  provide 5 grants to youth development projects across the region. This includes partnerships with the China Foundation for Poverty Alleviation and the Sichuan Tourism University; the Smith Family in Australia; Playground for Hope in Japan; Magic Bus in India; and Youth Career Initiative in Vietnam.

The launch of the Hilton Effect Foundation continues Hilton’s commitment to Travel With Purpose.  Hilton is the first major hotel chain to institute science-based targets for carbon reduction as part of its ambitious 2030 goals, which are aligned with the United Nations’ Sustainable Development Goals. Hilton also partners with several soap recycling partners across Asia Pacific, and has sent nearly 10 million bars of soap to communities in need all over the globe as part of its commitment to send zero soap to landfill. These efforts and more led to Hilton being named to the 2018 Fortune “Change the World” list.

In addition to the Foundation, the hospitality giant has also launched a grassroots service initiative called “Acts of Hospitality.” Team Members throughout Hilton locations around the world are conducting meaningful, simple gestures for others that extend Hilton’s hospitality beyond the doors of its hotels and into local communities.

Some of these gestures include; providing fresh bottled water to taxi drivers in China; creating memorable weekend experiences for families in need in Australia; providing refreshments to volunteer fire response teams in India; building new playgrounds in Japan; plus delivering treats to street cleaners in Indonesia and police volunteers in Malaysia.

Alan Watts, area president, Asia Pacific at Hilton, said, “Our Team Members have been delivering the light and warmth of hospitality in Asia Pacific for more than half a century, displaying that same pioneering spirit that saw the company born a century ago. As we celebrate this remarkable milestone, it’s inspiring to see the positive impact we continue to have and the opportunity to shape the next 100 years of travel and tourism in this region.”

From the beginning, the source of Hilton’s innovation, purpose and growth has been its team members and leadership. Hilton has been recognized for its exceptional workplace culture and is the first hospitality company in history to achieve the #1 ranking on Asia’s best multinational workplace, recognized by Great Place to Work®.

"Our first century of hospitality has been tremendously meaningful, but I truly believe that now is our time,” Nassetta said. “Hilton is as strong as it has ever been, and our potential to positively change the world grows with each hotel we open and every guest we serve.

"Our 100th year of hospitality is an opportunity to reflect on how far we’ve come and put a stake in the ground for our future. Conrad Hilton charted an ambitious course for Hilton in 1919, and I think he’d be proud of what we’ve accomplished so far. In my view, the world’s a better place because Hilton was born one hundred years ago, and if we do our job right, the world will be a better place because Hilton’s in it for the next one hundred years.”

Hilton Sanya Yalong Bay Resort & Spa


Website: sanya.hilton.com

Tel: +86-898-8858 8888

Address: Yalong Bay National Tourism Resort, Sanya, Hainan Province, China