On April 14th, 2019, a “China (Sanya) and Japan (Osaka) Tourism Promotion Event” was held at the JW Marriott Hotel Sanya Dadonghai Bay.


During the Sanya promotional event, representatives from Sanya travel operators including China Travel International Sanya Co., Ltd., Hainan Kangtai Travel Co., Ltd. , Sanya Friendship International Travel Agency Co., Ltd. And ainan United Airlines gave presentations about Sanya’s rich natural resources, cozy tropical seaside climate, charming ethnic culture and its global air route network information.


During the meeting, Tang Sixian, Consulting Director of the Sanya Tourism Culture Culture Radio Television and Sports Bureau, said that Sanya is the only tropical coastal tourist resort city in China. Sanya’s safe tourism environment has brought more comfortable travel experience to Japanese tourists.


The 59-nation visa-free policy in Hainan provides more convenient entry for Japanese tourists. With the opening of Haikou-Osaka direct flights, Sanya will welcome more Japanese tourists. Mr. Tang is expecting that more airlines and travel operators will develop direct flights betwen Sanya and Japan, to facilitate transportation and help attract more visitors from Japan to spend their holidays in Sanya.

Japan was the one of the major inbound tourist source markets in Sanya. However, since 2008, it has been seriously affected by multiple factors. In order to restart Japan’s inbound tourism market, Hainan Province opened a new direct route from Haikou to Osaka on February 28th this year, which provides travel convenience for Japanese tourists to and from Sanya and will further promote the development of tourism industry in both regions.


This year, the the Sanya Tourism Culture Culture Radio Television and Sports Bureau is planning to give great attention to promoting tourism in Japan by taking advantage of Haikou – Osaka direct air route and Sanya – Guangzhou – Osaka air route. The local government is also striving to open a new direct air route between Sanya and Japan within the year to facilitate Japanese tourists to travel to Sanya, with an aim of advancing Hainan into an international free trade zone and an international tourism consumption center.


During their four-day visit, the Japanese delegation will tour around some of the international brand hotels, golf courses facilities, and scenic spots in cities and counties including Sanya, Haikou and Baoting. They aim to give suggestions on how to design more tailored tourism products for Japanese tourists so that Japanese visitors to Sanya can enjoy higher quality holidays and better leisure facilities and experiences.