Hainan plans to expand its promotional activities across Northern Europe
Shifting its current focus of promoting Hainan as an international tourism island in Hongkong, the Hainan Tourism Development Commission is now planning to expand its promotional activities to other major cities in Northern Europe, reports xinhuanet.com.
Northern Europe is one of the important overseas markets to be developed. The delegation will hold promotional activities in some major cities like Finland, Sweden and Denmark to let more people know the charm of Hainan Island.
In May, Hainan has developed eight international travel products featuring diversity and personality with an aim of attracting more high-end foreign tourists.
In the first half of this year, great achievements have been made by Hainan tourism promotion delegations in Australia, Germany, Russia, Japan, Korea, Hongkong and Taiwan. The overnight stay foreign tourists reached 330,000, up 12% over the same period of last year.