With the early success of Outrigger’s strategic expansion plans to other Pacific destinations, the new decade saw the company embark on an aggressive and expanded development plan to take the company throughout Asia in the new millennium.
In 2006, the company’s Asia strategic plan was put into play, the result being six management contracts signed for projects now open or currently under development, including three full service hotels – Outrigger Clearwater Bay Resort, Sanya on Hainan Island, China; Outrigger Koh Samui Resort & Spa, Thailand; and Phi Phi Island Village Beach Resort & Spa, Thailand; four condo-hotels – O-CE-N Bali by Outrigger and Outrigger Bali Resort & Spa, Indonesia; Outrigger Laguna Phuket Resort & Villas, Thailand; and one full service hotel with adjoining condos – Outrigger Vinh Hoi Resort & Spa, Vietnam.
With Outrigger quickly building a presence in Asia, the company established an Asia-Pacific regional office in Phuket, Thailand in 2008 with oversight of all Outrigger properties in Asia, Fiji, and Australia.

Continued expansion within the area includes exploring locales such as Pattaya, Krabi, and Hua Hin in Thailand, India, China and Malaysia, South Korea and Okinawa, with a number of other destinations targeted for future consideration.

In December 2007, Outrigger re-entered the Australian market by acquiring the management rights for the well known Twin Towns Resort on the border of New South Wales and Queensland.
Within a few years, Outrigger’s Australia portfolio has grown to four, with the addition of the Boathouse Apartments by Outrigger in Airlie Beach, Outrigger Little Hastings Street Resort & Spa, Noosa, and Outrigger Surfers Paradise in January 2012.
The Outrigger brand fits very well with the Australian lifestyle and further expansion is anticipated within Australia and New Zealand. In 2011, continuing the evolution of the company’s leadership, Dr. Richard Kelley stepped aside as Chairman in favor of his son, Charles Roy.

SOURCE: fijitimes.com

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