Planet Hollywood
Planet Hollywood Resort & Casino in Las Vegas.

 

Planet Hollywood, the once glitzy restaurant chain endorsed by celebrities such as Sylvester Stallone, is mounting a comeback through hotels.

Wyndham Worldwide is expected to announce Thursday the first three Planet Hollywood hotels planned as the restaurant brand attempts to build a worldwide hotel chain.

The hotels will be located in Doha, Panama City and Boao, China, according to a press release the company plans to release Thursday.

Wyndham, which owns such hotel brands as Ramada, Howard Johnson and Days Inn, has recently begun also offering its hotel management services to other companies looking to spread brands, including Dream and Night brands from New York hotelier Sant Chatwal and his son Vikram Chatwal.

In September Wyndham signed a deal to manage Planet Hollywood hotels for its first hotels outside of a casino and hotel in Las Vegas owned and managed by Caesars Entertainment Corp.

Planet Hollywood grew restaurants aggressively in the 1990s on the promise of a chance to glimpse Hollywood glamour and movie memorabilia. The chain closed many of its restaurants since those heights.

The Qatar hotel will be near Entertainment City, a theme park, and will open in 2014 with 300 rooms for owner Regency Group Holdings. The Panama City hotel will be around the same size and owned by RG Hotels. The 350-room Planet Hollywood in China’s Hainan Island area will be part of a large resort complex that’s being developed there. These new hotels will not include casinos.

"I am delighted to see our strategy bearing fruit in such a short period of time and look forward to additional expansion opportunities in key markets," Robert Earl, who founded the Planet Hollywood brand in 1989, said in a statement. 

 

  
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