A luxury group is to open 12 new elite hotels in China over the next two years as demand grows for such accommodation.

Dubai-based Jumeirah Group said there had been a rapid growth in the number of wealthy domestic consumers as well as international tourists looking to stay in such hotels.

It is set to open hotels in several cities including Macao, Hangzhou, Guangzhou and Hainan. The elite hotels in China will account for one fifth of the company’s new luxury hotels that it hopes to sign up worldwide.

It comes after the group launched an elite hotel brand, Venu – with the first one set for Shanghai.

Gerald Lawless, executive chairman of Jumeirah Group, said: "There is a huge opportunity within the luxury hotel market in China."

The move by Jumeirah follows plans by other elite hotels such as Hilton and Marriott International which have both said they plan to open new hotels in the country over the next five years.

Hilton, one of the most luxury brands of hotels in the world hopes to open 100, while Marriott International is aiming to introduce 60 hotels.

 
SOURCE: blog.elitemarket.com
   
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Dubai luxury hotel Jumeirah inks agreement to open hotel in Hainan
 
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