Hainan Airlines, the largest privately-owned Chinese carrier, has expanded their European sales and marketing efforts with the appointment of Discover the World Marketing in France and the United Kingdom. Discover currently represents the airline in Italy and Israel.

This new marketing agreement will help support Hainan’s direct European operations from Budapest, Berlin and Brussels to Beijing as well as the airline’s new service from Brussels to Shanghai.

"Discover the World Marketing was selected in these new markets to ensure that Hainan Airlines would obtain its share of the expected growth in passengers from Europe to China," said Hou Wei, Marketing Director for Hainan Airlines. "Discover has proven its capabilities and worth to us and has an excellent reputation for delivering what has been promised."

"We are delighted Hainan Airlines has expanded its relationship with Discover," said Jenny Adams, CEO of Discover the World Marketing. "In France and the UK, we will be increasing Hainan Airlines’ brand awareness with the travel trade, which will result in more passengers from these two countries using Hainan Airlines’ European services and their extensive network in Asia, especially in China."

Discover the World Marketing operates a unique and truly global network consisting of 84 offices in more than 60 countries. Regardless of size, Discover offers simple, manageable and effective solutions to fit any company’s needs and budget.

SOURCE: PR Newswire
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