Tourism Hainan is ready to meet the world, with the first official international tradeshow announced for December 15 and 16 in Sydney and Melbourne. The tradeshow will coincide with the first visit of government and tourism officials from Hainan to Australia.

"The tradeshow is an excellent opportunity for Australian’s to see what Hainan has to offer," said Director of Tourism Hainan, Australia and New Zealand Office, Michael Lee.

With an official presence that will include the chairman of Sanya Tourism Association, the Mayor of Hainan’s tourism capital Sanya and other key industry players, the event is set to be a landmark event in the rise of Hainan’s international tourism.

The tradeshow will deliver practical insights into the destination while showcasing Hainan’s latest developments. It will also feature a number of giveaways, including 4 economy tickets on China Southern Airlines, as well as a 4 night’s stay at the exclusive 5 star Mangrove Tree Resort & Spa and 5 nights at the 5 star Horizons Resort in Hainan’s tourism capital Sanya.

Hainan has seen a 10 per cent increase in tourists over the last year, primarily through domestic Chinese travelers. With the launch of Hainan to the international market, this number is expected to rapidly increase, as Hainan’s pristine shores look to provide a culturally authentic and affordable alternative to other island destinations.

The tradeshow itself will focus on both tourism and MICE, highlighting the latest tourism developments which have seen Hainan gain an impressive reputation as Southern Asia’s latest tourism powerhouse.

Vice Mayor of Sanya City and Chairman of Sanya’s Tourism Development Commission, Mr Li Bai Qing, said; "The development of Hainan over the last 10 years has made it the premier island destination in all of Southern Asia.

"It’s time now for the world to discover Hainan."

Tourism numbers from Australia are set to increase with Jetstar opening direct flights from Melbourne to Singapore, which will directly link to the existing route to Hainan’s capital, Haikou. This comes in addition to Cathay Pacific’s recent announcement of an increase in flights between Hong Kong and Hainan’s two main airports, Haikou and Sanya.

The development of MICE in recent years has been a similar success story, with some of the world’s biggest names attending a variety of conferences and events on the island.

These names include former Prime Minister’s Kevin Rudd, John Howard and Bob Hawke as well as George W. Bush, who fondly related his experience in Hainan as "that Hawaii type place… but with better golf."

The tradeshow will take place at the Sheraton on the Park in Sydney on December 15 and the Westin Hotel in Melbourne on December 16.

The event will also see the launch of Hainan’s first official guide and travel book, which will provide the public with a much-anticipated overview of the Island province.

SOURCE: e Travel Blackboard

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