Accor to open Pullman Oceanview Sanya Bay Resort & Spa, its 100th in China

Michael Issenberg, Chairman and Chief Operating Officer – Accor Asia Pacific says of this milestone achievement "Since entering China 25 years ago the hotel industry in the country has changed at an extraordinary rate. Throughout this period of great change, Accor has evolved its business in China through expansion beyond tier one destinations, direct investment into the economy sector, franchising and through the introduction of new brands, including the Pullman Hotel Brand. This evolution has enabled Accor to participate in the fast paced growth within the sector and to continuously deliver new products to cater to increased demand from both domestic and international markets."
With the opening of this new hotel next month, Accor will operate 100 hotels with 26,500 hotels in 42 cities throughout the country within seven unique hotel brands from economy to luxury. Furthermore Accor has commitments in China for a further 40 hotels through till 2013.

"One of the most significant initiatives that Accor has undertaken in China to enable continued expansion and product evolution to cater to new markets, has been the introduction of the Pullman hotel brand" added Issenberg. "Positioned at the affordable end of the five star hotel category and with smart use of technologies and distinguishable service differentiators, the Pullman brand has quickly established a network of 8 hotels today in China with a further 11 hotels committed to development and all opening by 2013."