Sanya, the bellwether of Hainan International Tourism Island
Sanya is the southernmost city of China, located at on a latitude of 18°N. Endowed with sunshine, sea, beach, air, forest, hot spring, and tropical scenery, Sanya is favored by the gods. Along its 200 kilometers beach, there are many fascinating bays including Yalong Bay, Dadonghai, and Sanya Bay, which are not only famous for their coastal scenery, but for various water sports such as diving or sailing.
Sanya now is more than just a vacation paradise it is also a popular MICE destination. The blue sky, blue sea, and silver sand have already become the basic colors of Sanya. Each year events like sports, corporate meetings, work conferences, cultural exhibitions, and trade shows held there have attracted many visitors. MICE in Sanya mainly depends on the city’s unique tourism resources, which means tourism development has driven the development of exhibitions. Now more and more meetings are held in Sanya, with more and more participants.
The Hainan International Tourism Island Construction and Development Plan indicates that MICE will be one of the development priorities of Sanya. MICE will stimulate consumption, enhance communication with other places and share the economic accomplishments.
It is worth noting that the strategic positioning of Hainan International Tourism Island is to make Hainan "a garden in all seasons for the whole country". Shao Qiwei, the director of China National Tourism Administration, once said that the Chinese people had never really enjoyed Hainan Island. Deng Xiaogang, the vice director of Hainan Provincial Tourism Development Commission and the drafting group leader of the Hainan International Tourism Island Construction and Development Plan (2010-2020), stated that in the next 10 years, there will still be more domestic tourists than foreign ones visiting Hainan. The next few years are quite critical to economic cooperation between China and the ASEAN region, while investment and modern service industries will be the key for bilateral trade liberalization, and more and more ASEAN tourists will come to Sanya instead of the traditional destinations like Singapore, Malaysia, and Thailand. At the same time, there will be more direct flights to Sanya from outbound areas, more and more domestic tourists will choose Sanya as their tourism destination, the high-end FIT market will flourish, and there will be much more outbound tourists from Russia, Europe, the US, Japan and South Korea.
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