Hong Kong, Shopping Paradise adds Hainan, Holiday Paradise. The new tourism cooperation mode of "One Trip, Many Destinations" promoted by Hainan Province and Hong Kong in 2004 has been of great success. During the Symposium of Hainan-Hong Kong Tourism Cooperation held on July 15, the tourism departments from the two places expected to deepen the cooperation of "One Trip, Many Destinations", especially to jointly enhance the overseas propaganda and mainly focus on the "One Trip, Many Destinations" of the cruise for achieving new breakthroughs.

The Russia market is a successful sample in cooperation of "One Trip, Many Destinations" between Hainan Province and Hong Kong. After implementation of visa-free policies for visitors from Russia, Hong Kong has operated three direct-routes to Russia per week in the first half of this year, hoping to continue to strengthen the development of Russia market. Mr Anthony Lau, Executive Director of Hong Kong Tourism Board, remarked that as an international metropolis, Hong Kong was the first oversea travel destination for inland tourists. While as the only Tropical Island in China, Hainan Province was a hot domestic travel destination.

Hong Kong and Hainan Province complemented each other’s advantages, laying strong foundation for the mutual cooperation. On the basis of successful development of Russia market, Hainan Province and Hong Kong would continue jointly to take part in the Russia Leisure Vacation and Travel Exhibition this year, hoping to draw support from respective platforms to demonstrate the travel charm and create a more attractive image of travel destination.

"Hong Kong has been an example for Hainan Province. As strengthening our cooperation, we hope to learn from Hong Kong’s mature experience in tourism development", said by Lu Zhiyuan, Assistant of the Governor and Director of Hainan Provincial Tourism Bureau. Hong Kong has mature experience in tourism propaganda & promotion, credit construction of tourism market, development of tourism laws and regulations, cultivation of tourism talents, etc.. Hainan Province has learnt good experience and practices through the mutual cooperation in "One Trip, Many Destinations", especially through the practices in joint development of Russia and Taiwan markets.

People from Hong Kong tourism industry participated the symposium said that the construction of Hainan International Tourism Destination brought tremendous business opportunities for Hong Kong. They expected to take the express bus of International Tourism Destination to take part in its construction. As for the current situation of development of tourism industry in Hainan Province, hardware construction level here has been quite high. The key point is to quicken the construction for software, which will be a long-term task and also is a most fundamental work to best embody the tourism service and quality. They hoped Hainan Province to enhance the construction of this aspect.

The cruise standing out during the "One Trip, Many Destinations" cooperation has been already uniformly considered as the most promising and most potential new tourism product by people from tourism industry of both Hainan Province and Hong Kong who expect to jointly operate the Hainan – Hong Kong Gold Waterway Cruise. During this Lantern Festival, our province successfully organized the first cruise-experience tour group taking Sanya as the port of departure and carried out in-depth discussion on cruise cooperation with people from Hong Kong tourism industry.

The two parties held that domestic and overseas visitors who went on holiday in Hainan were able to enjoy the joy of Shopping Paradise in Hong Kong by cruise; meanwhile the tourist from home and abroad shopped in Hong Kong could come to Hainan by cruise and enjoy a leisurely vacation. This will be the hot spot and key point for future "One Trip, Many Destinations" cooperation between Hainan Province and Hong Kong.

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