As the only tropical city in China, Sanya boasts unique irreplaceable natural resources to be one of the prior choices of MICE destinations in China.
As the only tropical city in China, Sanya boasts unique irreplaceable natural resources to be one of the prior choices of MICE destinations in China. Moreover, the International Tourism Island plan approved by the State Council has made Sanya the focus in China’s MICE industry due to its distinctive natural and tourism resources. All these have stimulated the development of the MICE industry.
Yet MICE is also susceptible to other industries. For example, due to the impact from the slowdown of real estate industry and the stock market from February 2010, Sanya’s MICE has turned to consumer industries like cosmetics, medicine and automobiles. Yalong Bay area hosted fewer meetings after April, while Sanya Bay and Dadonghai areas have seen growth in MICE for its high price/performance ratio. 
As a MICE destination, Sanya has obvious resources advantages:
First, Sanya is China’s only tropical ocean city, a unique MICE destination in winter with rich natural resources.
Second, the International Tourism Island national strategy has laid foundation for internationalization, also pointed out the future development model of MICE.
Third, many international brands have had their China region flagship in Sanya, such as Hilton, Marriott, InterContinental, Starwood, and Accor. Those resorts ensure Sanya has the capacity to accept large-scale events.
Fourth, the rich tropical marine resources in Sanya enable people to hold their events in ballrooms, on the beach, on the lawn or even on the sea.
Fifth, Li and Miao ethnic groups have very special cultures. Companies can use some of the elements in their events for gifts or when dining.
Sixth, Sanya is a place for various teambuilding activities based on natural resources: camping on the beach in winter; rafting in the waters of Wuzhishan, finding dinner among the reef… these activities will surely impress employees.
Seventh, Sanya has various delicious foods. One can enjoy a meal in a luxury hotel restaurant, enjoy seafood on a fishing boat, or have a barbeque on the beach while listening to the music. 
In general Sanya’s MICE market is increasing in 2010. Many small and medium sized enterprises in east, south and central China are tending to choose Sanya as their MICE destination.
Currently Sanya’s MICE industry is still in the initial stage, and the city is not ready for large-scale conventions and exhibitions due to restrictions from hotels, exhibition centers, transport, and reception capacity. China is becoming the focus of the world, and more and more international enterprises are paying attention China now. Participating in exhibitions is one of the best ways to improve their awareness. Meanwhile the demand for conventions and exhibition in China is increasing as there are more and more small and medium sized privately owned enterprises and joint ventures.
The following are necessary to make a successful event. The most important thing is to choose a proper meeting service company. Inspecting a meeting company for registered capital, reception capacity, planning ability, coordination ability and many other aspects is the prior factor to hold a successful event. Meanwhile the meeting company’s suggestions and proposals are very important too. Second is the location, which is directly related to cost, convenience, timeline, reliability of the event. Currently Sanya can be divided into four areas, Yalong Bay, Sanya Bay, Dadonghai, and urban Sanya. If you have chosen the wrong place for your event, a series of problems will occur that will influence the effect of the event. 
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