Eternal Love Song Dynasty City, a performance staged by Hangzhou Songcheng Tourism Development, is currently the only cultural performance asset listed on the A share market, reports National Business Daily, citing a company filing.

The company plans to launch a performance at Emeishan, with total investment of 200 million yuan.

According to Songcheng Tourism’s 2010 Annual Report, the company plans to launch several large-scale performances in tourist destinations such as Sanya, Emeishan, Zhangjiajie and Jiuzhaigou.

The company raised excess funds of 1.53 billion yuan through its IPO last year.

Board secretary, Dong Xin, said the company is in discussions with the local government on land purchase and hopes to launch the performance in the second half of 2012.

It was reported that the company has plans for an amusement park in Hangzhou, a theme park in Sanya and to stage a large-scale performance in a theme park in Sanya.

The company’s Song Dynasty City attracted 3.8 million tourists last year, an increase of 47 percent year-on-year. Revenue contribution totaled 321 million yuan, an increase of 71 percent year-on-year. The gross margin of the theme park rose 5.14 percent year-on-year to 85 percent last year.

The company said first quarter 2011 net profit rose 289 percent year-on-year, with revenue from Song Dynasty City up 44.72 percent year-on-year.

SOURCE: Capital Vue
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