The 2nd annual BRP Club Asia 2014 – a combination of a dealer convention, press extravaganza, and brand marketing event – successfully concluded at the Sanya Marriott Yalong Bay Resort on April 3.
Organized by the BRP’s Asia-Pacific Division and undertaken by the Smooth Marine Equipment Ltd, the authorized distributor for BRP in China, the annual gathering, which started on March 31, has attracted 150 BRP dealer representatives in the Asia-Pacific region including Malaysia, Thailand, Korea, Maldives, Philippines, Singapore and Indonesia.
In addition to the 150 dealers, distributors, media and employees from around the world that BRP invited to its annual show, the company also provided free access to the showroom at the resort, and free demo rides at the Yalong Bay beach site and the Lizhigou Area.
During the period, a General Session was designed to allow new and existing dealers a chance to learn more about the company’s history and its aggressive growth strategy, as well as sample the entire BRP vehicle lineup.
As part of 4-day BRP Club Asia, guests and attendees were treated to a range of test ride tours of BRP’s lineup of Sea-Doo boats and Can-am ATVs/SSVs.
One of the most exciting attractions for attendees to Club BRP was the ultimate playground in Yalong Bay, a public demo site where attendees could test out products produced by BRP.
"The test ride event included the most popular models of Sea-Doo boats", mentioned Mr. Chen Runqin, General Manager of Smooth Marine Equipment Ltd. "The test riders had the opportunity to experience our models first hand and see for themselves how unique and outstanding each model is and gain a better understanding of BRP, of what makes us tick.”
The Sea-Doo models available for test ride at the event included the exciting GTS130, GTX155 and RXT 260 RS. BRP sales consultants were available to give visitors detailed information about each product and the latest offers.
"One of the main reasons for Club BRP Asia is to give our dealers, distributors and invited media a chance to understand our company better. This not only will come in the fields where BRP is well-placed, such as the Can-am and Sea-Doo brands, but in all-new products and technologies in the near future. BRP intends to use the passion of its dealers and employees to drive itself to their collective goals and beyond.”
About Smooth Marine Equipment Co. Ltd
Smooth Marine Equipment Ltd is the sole authorized distributor of the renowned recreational product company BRP (Bombardier Recreational Product) of Canada. Products include: SEA-DOO Personal Watercraft & Sport Boats, CAN-AM ATV & SSV.
About BRP (Bombardier Recreational Products)
Bombardier Recreational Products Inc. (BRP), a privately-held company, is a world leader in the design, development, manufacturing, distribution and marketing of motorised recreational vehicles. Its portfolio of brands and products includes: Ski-Doo and Lynx snowmobiles, Sea‑Doo watercraft and boats, Evinrude and Johnsonoutboard engines, Can‑Am all‑terrain and side-by-side vehicles and roadsters, as well as Rotax engines. BRP products are distributed in more than 100 countries.
SOURCE: WOS Team