The 2nd Hainan International Tourism Island Bougainvillea Show is scheduled to be held from January 20th to April 15th, 2017, in Haikou.
Themed "New Flower City, New Haikou," the exhibition next year will undertake various measures to attract visitors, including opening a bougainvillea amusement park and designing bougainvillea-themed creative cultural products.
Located at the Yulong Wetland Park in Qiongshan District, the bougainvillea theme park will cover 7.8 square kilometers of land and involve an estimated investment of 1.5 billion yuan. The park, featuring around 600 species of bougainvillea flowers, will be a charming icon of Haikou’s agricultural leisure tourism.
The exhibition, sponsored by the Haikou government, is dedicated to making the event a yearlong brand promotion method for Haikou city, and will have a theme song, a stage play, a series of books, stamps, and postcards.
The bougainvillea theme park will feature 11 international and domestic exhibition zones, allowing visitors to enjoy a romantic time with their partners, friends, and family. The park will also introduce foreign flower-themed cultural brands, and hold photography contests and related cultural activities.
The second session, which will last for 86 days, will close on April 15. It will be one of the longest and most influential events in Hainan Province.
The park will remain and will be open to the public for free after the second bougainvillea exhibition is over.
During the 1st bougainvillea exhibition this year, Haikou received 1.3 million tourists and generated tourism revenue of 176 million yuan. Driven by the exhibition, the depressed market for bougainvillea has also improved, doubling the price of the flowers and resulting in more enterprises investing in bougainvillea planting.